Dead by Daylight

Midwinter Entertainment / Behaviour Interactive

On Dead by Daylight, I was part of a large, global Community team. My responsibilities initially focused on social media, then switched focus to community development. They included:

• Creating custom dashboards, to track and analyze metrics. Utilize the data to determine benchmark and forecast KPIs, to determine post and campaign performance

• Monthly social performance reports

• Ensuring assigned tasks and content for each campaign was completed

• Organizing the social content calendar

• Introducing dedicated feedback threads to easily collect and respond to player feedback

• Publishing patch notes on Steam and the forums

• Player engagement on social and community platforms